Disclosure: This review contains affiliate links. I may earn a commission if you buy through them, at no extra cost to you. Written by Michael Montoya. Last updated: November 8, 2026.
Heel pain first thing in the morning, a sore ball of the foot after a long shift, aching arches in flat shoes: plenty of people end up trying insole after insole.
Soul Insole is a small, clear gel insert that sticks under the middle of your foot. The offer page calls it “The Shoe Insert That Relieves Pain in Minutes.” That’s a big promise, so I wanted to know what it actually is, what the evidence says, what it costs, and what the return terms really are.
I went through the offer page, Soul Insole’s own store, FAQ, and refund policy, the NHS guidance on heel pain, and Trustpilot and the BBB.
A small, clear gel arch insert with a reusable sticky back that moves between shoes. Comfortable for many buyers, but treat it as an arch support, not a pain treatment.
- Small clear insert fits most shoes
- Reusable, washable sticky gel
- Trustpilot 4.7 from 402 reviews
- Sold as a pair
- Pain claims go beyond the evidence
- Return window differs: 60 days (offer) vs 90 (store)
- You pay return shipping
- Adhesive can weaken over time
Quick Verdict On The Soul Insole Orthotic Shoe Bubble Insole
Soul Insole’s main product, sold on its store as the “Shoe Bubble micro-size Max Support Orthotic,” is a clear, reusable gel pad that sits under your arch. It has a sticky back, so it stays in place and moves between shoes, including heels and sandals. A pair is $29.99 on the offer page, with bundles that bring the price down.
On Trustpilot, Soul Insole rates 4.7 out of 5 from 402 reviews, which is strong. The catch is that the offer page’s medical claims go well beyond what’s been shown for this product, and its return window differs between the offer page and the brand’s store. I’d see it as an arch support worth trying for comfort, not a treatment.
Soul Insole Orthotic Shoe Bubble Insoles: An Honest Look
The idea behind Soul Insole makes sense to me. Many shoes have little or no arch support, and the brand says its pad under the arch spreads pressure away from the heel and the ball of the foot. The NHS lists “use insoles or heel pads in your shoes” among the self-care steps for plantar fasciitis, so insoles in general are a reasonable first step for that condition.
Where I’d be careful is the marketing. The offer page says the insert “instantly relieves pressure from your heel and forefoot” and helps “your knees, hips, and back… all the way to your neck!” I didn’t find a published study on Soul Insole itself behind those claims. So judge it the way you’d judge any insert: by whether your feet are more comfortable in your shoes, inside the return window.
What exactly are Soul Insoles?
The offer page describes the gel as “high-performance memory gel” with a “biomechanical design” that redistributes pressure across the foot.
It isn’t a full-length insole. It only covers the arch area, so it takes up little room in the shoe. Soul Insole’s store says its inserts have a “re-usable adhesive backing (no trimming needed!),” and that washing them with water brings the stickiness back.
The company was started by Laina Gossman, described on the offer page as an “Inventor and biomechanist” who spent years hand carving custom orthotics. The offer page says the insert launched “on Kickstarter in 2016” and that Gossman holds a utility and design patent. The company is based in San Diego, California.
Why People Buy A Soul Insole
This is a brand graphic. It shows Soul Insole’s alignment claim, not a measured result.
Most buyers want one of three things: less arch or heel pain, more comfort in shoes with no support, or a fix that works across several pairs of shoes. Soul Insole targets all three:
- It adds arch support to shoes that have none, like flats and dress shoes.
- Its small size fits shoes where a full insole won’t, including heels and sandals.
- The sticky back lets you move one pair between shoes.
- It’s cheaper than custom orthotics, which the offer page itself compares it to.
The offer page lists conditions it says podiatrists recommend it for, including “Plantar Fasciitis,” “Morton’s Neuroma,” “Bunions,” and “Over-Pronation (Flat Feet).” That’s marketing. If you have one of those, a podiatrist can tell you whether an arch insert is the right tool.
Features Of Soul Insole
Here is each feature next to what I could check.
Comfort
Comfort is the main promise, and it’s the hardest thing to judge from a page. Trustpilot’s 4.7 rating says most buyers are happy, though many recent reviews there are about service rather than comfort. But one 2-star reviewer, Ronda Lazzaro, wrote in September 2026, “I’m just so disappointed I didn’t get better results with your foot pad insert.” Feet differ, so I’d expect it to suit many people and not others.
Reusable
The FAQ says the adhesive “regenerates” after washing, so one pair can last a long time. The FAQ says they “can last anywhere from 6 months to 10 years depending on how they are cared for and used.” That’s a wide range.
Odor And Material
The offer page says the inserts are “Made from a non-porous, medical-grade gel, your insoles will never stink!” “Never” is a strong word, but the FAQ says they wash with plain water.
Breathability
Because the insert covers only the arch area, most of your foot still touches the shoe’s own lining. That leaves most of the shoe’s lining uncovered.
Stability
The brand says the insert “softly guides your foot into proper alignment.” An arch pad can change how your foot sits in a shoe, but I didn’t see a study measuring stability or balance with this product.
Flexibility
Since it’s small and soft, the insert shouldn’t stiffen the shoe the way a hard orthotic can. A doctor quoted on Soul Insole’s store, Dr. Emily Mayo, contrasts it with “hard plastic insoles,” saying these “work with the foot’s natural movement.” That’s an endorsement on the seller’s site, so it isn’t independent.
Washable and Durable
The FAQ says to “run under room temperature water, rub the dirt off, and set out to dry.” It also warns that “some soaps, oils and foot powders can damage the adhesive,” and that sun and frequent moving between shoes can make them darker and less sticky. If the adhesive wears out, the brand suggests double-sided tape.
Pain Relief Claims
The boldest claims sit here. The offer page says Soul Insoles “have zero side effects” and mean “No need for pain pills, expensive orthotics, or surgery!” No insert can promise that. For plantar fasciitis, the NHS advises seeing a GP if it “does not improve within 2 weeks,” and also lists seeing a GP if “you have diabetes and foot pain.” I’d use Soul Insole as one comfort measure, not as a replacement for medical advice.
Pros And Cons Of Soul Insole
How I weigh it, based on the brand’s pages, the NHS, and buyer reviews:
What sizes do Soul Insoles come in?
Soul Insole’s store lists three sizes for the Shoe Bubble insert:
- Small: Women 5-8, Men 5-6.5, Youth 3-6.
- Medium: Women 8.5-11.5, Men 7-10.5.
- Large: Men 11+, Women 12+.
The earlier version of this review listed different size ranges, so I’ve updated them to match the store.
If you’re between sizes, the FAQ says, “We generally recommend choosing the smaller size.” It also explains that a narrow shoe with existing support will make the insert sit higher in the arch than a flat, wide shoe does. Its advice: “For your first pair, get the small.”
How To Use Soul Insole
The offer page sums it up as “Peel,” “Stick,” “Enjoy!” Based on the brand’s steps and its FAQ, a sensible routine is:
- Clean the inside of the shoe so the adhesive grips.
- Peel the backing and place the insert under the arch, following the brand’s placement guide.
- Press it down and walk around to check the fit.
- Adjust the position if it presses in the wrong place; the adhesive allows repositioning.
I’d suggest short periods of wear at first, especially if your feet aren’t used to arch support. If the insert seems too high, remember the FAQ’s note that it sits higher in narrow shoes with existing support than in flat, wide ones.
Feedback From Other Users
These review screenshots came with the earlier version of this page. Two of the reviews in the second match reviews on the offer page; I couldn’t trace the rest.
Of Soul Insole’s 402 Trustpilot reviews, 83% are five-star and 3% one-star. The company has a claimed profile and “Replied to 100% of negative reviews.” It also invites customers to leave reviews, and invited reviews can push scores up.
Recent reviews lean positive. Heather Raines wrote in October 2026, “Always perfect, helpful, and on plan.” The complaints I saw were about results, not quality. Ronda Lazzaro’s 2-star review, quoted above, got this reply: “We have a 100% satisfaction guarantee and we are happy to help you with a return/refund right away.” Dave Conway wrote in April 2026, “Customer service was very helpful with my return as the insoles didn’t work out.”
The offer page shows its own reviews, such as one from El: “my level of pain has gone from a 9 to a 1 or 2 (out of 10).” Seller pages pick their best reviews, so read those as best cases.
Where To Buy Soul Insole Shoe Insert Bubble?
You can buy through the offer page linked here or from Soul Insole’s own store at soulinsole.com. The offer page says, “Purchasing here is buying directly from Soul Insole, the inventors of this innovative solution,” and that Soul Insole has partnered with GiddyUp for the offer. The FAQ also mentions Amazon distributors in Canada and Europe.
On November 8, 2026, the offer page showed these prices:
| Package | Price | Listed Retail | Shipping |
| 1 pair | $29.99 | Not shown | Not listed as free |
| 3 pairs (Buy 2, Get 1 Free) | $59.98 | $89.97 | Free |
| 5 pairs (Buy 3, Get 2 Free) | $89.97 | $149.95 | Free |
By my math, the five-pack works out to about $18 a pair. The brand store advertises free US shipping on orders over $35 and 10% off three or more items with a code, so it’s worth comparing. The FAQ says HSA and FSA cards are generally accepted.
What Is Soul Insole’s Return Policy?
Read this part twice, because the pages don’t agree:
- The offer page says “60-DAY MONEY-BACK GUARANTEE” in its main section.
- Soul Insole’s store policy says, “The SOUL INSOLE store offers a 90-day money back guarantee.”
The store policy adds, “You are responsible for the costs associated with shipping,” and you’re refunded the “original purchase amount (not including shipping).” For a size exchange, you ship the original back and the company covers shipping the new size. Returns start by emailing info@soulinsole.com.
Since the windows differ, I’d plan around the offer page’s 60 days if you buy there, and ask support to confirm in writing. Keep your order confirmation.
Soul Insole Claims Vs What I Found
I compared the main claims with the brand’s own pages and the NHS on November 8, 2026.
| Claim | What I found |
| “Relieves Pain in Minutes” | No published study on this product that I found. Insoles are a common self-care step, per the NHS. |
| Helps knees, hips, and back “all the way to your neck!” | A marketing claim; no evidence shown on the page. |
| “have zero side effects” | Too absolute for any insert; a poor fit can cause discomfort. |
| “Doctor Recommended” | The pages quote individual doctors; I couldn’t confirm the quotes independently. |
| “400,000+ Units Sold!” and “90% POSITVE [sic] User Rating” | Not sourced on the page. On Trustpilot, 93% of 402 reviews are four or five stars, which is in line. |
| 60-day guarantee | The brand’s store says 90 days. |
Is Soul Insole Legit?
Yes, it’s a real product from a real company in San Diego, with a Kickstarter launch in 2016 and a claimed Trustpilot profile rated 4.7 out of 5. I found no BBB listing under “Soul Insole,” so I couldn’t check it there. The marketing overreaches, but the company’s responses to unhappy buyers on Trustpilot suggest returns do get handled.
Frequently Asked Questions
These are the questions I’d want answered before ordering.
Does It Come as One or Two Separate Parts for Both Left and Right?
It comes as a pair. The FAQ says, “Each package has both a left and a right insole.” If you only need one side, the FAQ explains how to order a single insert with a code.
How Long Do Soul Insoles Last?
Anywhere from six months to ten years, according to the FAQ, depending on care. Keeping them in one shoe, out of the sun, and washing them gently helps them last.
What Is the Best Way to Clean Soul Insoles?
Rinse them under room-temperature water, rub off the dirt, and let them air-dry. The FAQ suggests a degreasing dish soap with warm water for stubborn grime, and warns that some soaps, oils, and foot powders can damage the adhesive.
Can Soul Insole Help With Lower Back Pain?
Maybe, but I wouldn’t count on it. The offer page claims benefits up to the back and neck, but I found no study on this product showing that. Lower back pain has many causes, so a doctor or physical therapist is the right first stop.
Do Soul Insoles Come with Warranties or Guarantees?
They come with a money-back guarantee, but the length depends on where you buy: 60 days on the offer page, 90 days on the brand’s store. You pay return shipping. I’d confirm the window with support before you order.
Who Manufactures This Product?
Soul Insole, a company in San Diego, California, founded by inventor and biomechanist Laina Gossman. Its products launched on Kickstarter in 2016, according to the offer page.
Support Team Contact
Soul Insole’s store lists info@soulinsole.com for returns, exchanges, and questions. The offer page also has a support link at the bottom.
Is Soul Insole Good For Plantar Fasciitis?
It may help as part of self-care. The NHS lists insoles or heel pads among the steps for plantar fasciitis, along with stretching and supportive shoes. It also says to see a GP if the pain doesn’t improve within two weeks.
Do Insoles Really Help Foot Pain?
They can be part of the answer. The NHS says a podiatrist “can recommend things like insoles and the right shoes to wear.” A store-bought insert is a cheap first step; custom orthotics are an option a podiatrist can discuss if that doesn’t help.
Can You Use It With Diabetes?
Ask your doctor or podiatrist first. The NHS notes that “foot problems can be more serious if you have diabetes,” so any new insert should be checked with a professional.
Final Verdict
Yes, if you want a small, reusable arch insert that fits shoes a full insole won’t, and you’re willing to test it within the return window. I gave Soul Insole 8.0 out of 10 for its practical design, washable gel, strong 4.7 Trustpilot rating, and responsive returns. It isn’t higher because the pain-relief claims go beyond any evidence for this product, the guarantee differs between the offer page and the store, and you pay return shipping. If plantar fasciitis pain doesn’t improve within two weeks, the NHS says to see a GP.
